Knowledge Sharing for Startups: Catalysing Growth and Sustainability
Conference: ISA 22nd Annual International Conference (2025)
Presenter(s): Kelechi Thecla Okpe, Ugochi Rosemary Durueke
Tags: 2025 Nigeria Imo State Federal Polytechnic Nekede Hollywood Travel Agency Kelechi Thecla Okpe Ugochi Rosemary Durueke
Abstract
The startup landscape is increasingly characterized by a strong culture of knowledge sharing which serves as a strategic advantage against competition .By fostering a cohesive team environment and leveraging diverse strengths, startups become more agile and responsive to market opportunities. However, without effective knowledge management, organizations face uncertainty, making it essential for all members to actively share best practices for immediate and sustainable growth. The unique identities of companies are shaped by the connections and information flows among individuals, which are vital for maintaining a competitive edge. Sustainable growth is linked to the successful recruitment and integration of new hires, who bring different knowledge and perspectives. Hence, proper training and orientation are crucial for these individuals to navigate the organization and contribute to its goals. Knowledge sharing involves instilling the right norms and attitudes with ongoing evaluation and clear targets to keep employees motivated. Small startups are particularly vulnerable to these challenges, especially after their initial product launch as they navigate rapid growth and market establishment. Objectives: To ascertain the importance of knowledge sharing in startups; To identify the barriers to knowledge sharing in startups; To find out Strategies for Effective and sustained Knowledge Sharing in Startups. Methodology: This scholarly work will review existing literature related to this topic . Furthermore, case studies of successful knowledge sharing in startups will be reviewed.
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