Revitalizing Igbo Textile Art Practice: Indigenous Design Aesthetics and Cultural Preferences as Catalyst to Navigating Market Dynamics
Conference: ISA 22nd Annual International Conference (2025)
Presenter(s): Alexander Kelechi Ekeamadi, Olaitan Abolaji Atanda
Tags: 2025 University of Lagos Federal University of Technology Akure Olaitan Abolaji Atanda Alexander Kelechi Ekeamadi
Abstract
Textile industry in Nigeria has experienced a severe decline, with the collapse of 150 companies in 2023, leaving only two operational firms, both foreign-owned. This downturn is primarily attributed to the rampant influx of textiles, particularly from China, which has saturated the market and undermined local manufacturers' and designers’ competitiveness. One of the most affected regions is the Southeastern Nigeria which houses the largest textile markets in West Africa and the once thriving Akwete textile art. This paper examines the interplay between Igbo textile aesthetics appeal, consumer preference and the socio-cultural dimensions of the Chinese imitation of indigenous textile design as cost-effective substitutes in the Nigerian textile markets. Data is collected from a survey involving 23 Nigerian respondents who patronize imported textiles. The findings highlight the cultural significance of indigenous textile patterns, deeply embedded in the identities and traditions of Igbo ethnic group, highlighting the need for local designers and producers to innovate and compete for consumer preferences. The paper also discusses the economic implications of the failing local textile industry, including job losses and capital flight and offers strategic recommendations for local manufacturers. Ultimately, this study emphasizes the importance of integrating traditional design aesthetics with contemporary trends to foster a sustainable and competitive textile sector in Nigeria.
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