The Socio-Cultural Impact of Oji Ezinihitte Mbaise: Implications for Modern Media
Conference: ISA 22nd Annual International Conference (2025)
Presenter(s): Kelechi Cosmas Anyanwu, Jahaziel Ikechukwu Ibe
Tags: 2025 Nigeria Owerri Jahaziel Ikechukwu Ibe Kelechi Cosmas Anyanwu Imo State Federal University of Technology Nekede
Abstract
Oji Ezinihitte Mbaise is a tool for authentically expressing the socio-cultural life of its people. It not only provides a platform for showcasing the rich cultures of the people but also serves as a tool for the cultural expression, preservation and socialization of its members. There is need, therefore, to ensure that its people residing outside the community are provided with rich opportunities to participate in their revered annual festival, particularly by integrating modern media into it. Modern media provides opportunity for giving diaspora indigenes a sense of belonging, integration and socialization of younger generations as a way of perpetuating the festival. This paper explores the socio-cultural impact of Oji Ezinihitte Mbaise in the modern media digital era- its roots and socio-cultural impacts on the people and how modern media can be of service in promoting them. Findings through study of extant literature, oral interviews and qualitative analysis show that Oji Ezinihitte showcases the rich traditions of its people, promotes social cohesion, community engagement, and peaceful co-existence. Modern media can help showcase it to younger generations and preserve it. Therefore, this study recommends that modern media be integrated into the yearly commemoration of the festival.
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